An incentive your customers won’t be able to resist – FREE FUEL!
Fuel Gift Cards can be used to pay for petrol or diesel at any fuel station in the UK.* They use MasterCard® prepaid technology to incentivise motorists to purchase goods or services from providers who offer FREE FUEL as a promotion. Their appeal is universal (over 35 million adults in the UK would like one!) and gift card programmes are both flexible and easy to implement for the retailer.
or call 0845 050 8339 for more information.
Why use Fuel Gift Cards over other promotional incentives?
- Give your customers a valuable reason to purchase your goods or services
- Cross-sell product ranges
- Offer a relevant incentive to the motor industry
- Reward customer loyalty and encourage repeat business
- Incentivise referrals
- Improve sales
- Generate brand awareness
Gift cards are available in multiple denominations and there is no cardholder qualification necessary, it is a simple, no credit agreement with no bank accounts or credit checks.
Fuel prices have increased by 135% more than normal goods in the past 20 years, with the average price of fuel now over £1.40 per litre, Fuel Gift Cards make an enticing promotion.
Frequently Asked Questions
Case Study: Michelin use Fuel Cards to encourage multiple tyre sales
Michelin’s Fuel Gift Card is a new and innovative reward solution offering customers free fuel in exchange for purchasing 2 or more tyres.
Michelin required a new way of rewarding loyal customers incorporating fuel. The solution had to be simple yet effective with a quick turnaround for customers receiving rewards and linking fuel and Michelin’s brand promise.
The solution is simple and effective. Michelin provide the details of all qualifying customers who then receive a Fuel Gift Card loaded with either £10, £20 or £50, based on the size of tyres purchased. Cards are then sent directly to the customer.
Once the customer receives their card they simply activate it and it is ready to use at any petrol station* displaying the MasterCard acceptance mark.
Customers are able to keep track of the remaining balance through their online account or via a dedicated hotline.
*Excludes pay at pump
With over 30% more customers participating than expected Michelin has now launched a second promotion and are continuing to reward loyal customers with fuel gift cards.
“Given the volatility of fuel prices, the cost of fuel matters greatly to drivers and the chance to receive free fuel is an attractive prospect. The Fuel Gift Card is the perfect fulfilment mechanism for this promotion as it can redeemed so easily at all manned fuel stations in the UK. We are delighted with the results to date.”
Helen Stoddard, Operational Marketing Manager
To find out more about using Fuel Gift Cards in your next promotion please call 0845 050 8339.